Nike, Inc.
Nike is an American multinational corporation that specializes in the design, development, and global marketing of athletic footwear, apparel, and equipment. Headquartered in Beaverton, Oregon, the company was originally founded on January 25, 1964, as "Blue Ribbon Sports" by Bill Bowerman and Phil Knight. It officially adopted the name Nike in 1971, inspired by the Greek goddess of victory.
The brand is globally recognized for its Swoosh logo and the iconic "Just Do It" slogan. Nike has revolutionized the sports industry through innovative technologies such as Nike Air and Flyknit. One of its most successful ventures is the Air Jordan line, created in collaboration with basketball legend Michael Jordan in 1984. The company also owns several subsidiaries, including Converse and Jordan Brand.
Beyond footwear, Nike is a major player in professional sports sponsorships, partnering with athletes like LeBron James, Cristiano Ronaldo, and Serena Williams. As reported by Nike's official corporate site and Britannica, the company continues to lead the market through digital transformation and sustainable manufacturing initiatives.